Aquistion Tab Google Analytics
In Adwords | Conversion Rate Optimisation | Digital Marketing Strategy

Acquisitions Tab in Google Analytics and what it means for you

You may have noticed in the last day that the TRAFFIC Sources Tab has changed name and added a few new reports to the Google Analytics experience.

According to Google Traffic sources in Google Analytics contains some of the most popular reports and are accessed daily by millions of users.

That’s why it was decided to add a few new key metrics to serve some of the most important elements for most users of analytics. Acquisitions.

Two new sub tabs join the freshly named Acquisition tab in Google Analytics