In Digital Marketing Strategy

Asian Dating Website Date Connecting single people all over

Unfortunately your CamShare has actually been actually finished.

spare Company title include Need Help? Call United States Sign In I.D. or even Email Password Sign In Forgot code? Enter your sign up e-mail as well as properly deliver you a code Send code Password has actually been actually delivered Introducing asian dating website Date Connecting single people all over the worldto their best companion. asian dating website Date Love Knows no Boundaries Join the Secure & Easy Way Sign in by means of Google or even produce a profile Im a Man Seeking a Woman Seeking a Man Name Email Password Through hitting Find Your Matches you coincide the Terms and also Conditions as well as Privacy Policy and also accept obtain notifications coming from asian dating website Date and also companion web sites. Discover Your Matches Proceed Already possess a profile? & nbsp Sign In h3 classtitleProtection

You can easily proceed talking through this Lady utilizing Live Chat.

Introducing asian dating website Date

& ldquoNotification Name & rdquo

Attention

You are actually unsubscribed coming from all e-mails.

Communication

& ldquoNotification Name & rdquo

Your Device Your asian dating website Date

You are actually subscribed back to all e-mails.

Members About asian dating website Date

Hey, no necessity to replenish therefore commonly! CONSERVE approximately fifty along with a much larger credit scores package deal.

Receive Lots of Attention coming from Attractive Members Worldwide

Through acquiring any kind of debt package deal you instantly acquire a 1-month registration free of cost, 9.99 beginning with 2nd month.Your membership will definitely revitalize up until you terminate.

Through registering you license our company to bill your charge card right now as well as upon each revival as well as take Terms and also Conditions.

Something has actually made a mistake and also your repayment was actually declined. Feel free to inspect your invoicing details or even utilize among the substitute repayment procedures.

If you possess any type of issues feel free to

Our team more than happy to update that currently youre a participant on asian dating website Date!

Connecting single people throughout the worldto their optimal companion.

Already possess a profile? & nbsp

Your protection is actually delivered through leading Safety & amplifier Security System in the sector.

All participants are actually individually validated through our team to verify they are actually true.

Receive bunches of interest coming from appealing participants worldwide.

Chat, correspond, telephone call, reveal your pictures and also produce gifts.

Keep in contact anywhere you go, whenever you yearn for.

More than 73,985 single people worldwide are actually currently utilizing dateinasia.online

Date In Asia Features

Date In Asia is actually certainly not merely a Free Dating Site however is actually likewise for locating close friends. Our company pay attention to linking stunning asian dating website Women along with singular guys coming from all around the planet. Our experts invite everyone to sign up with regardless of what your race or even ethnic culture. At dateinasia.online our team believe that everyone can easily possess the very same possibility to locate friendly relationship and also affection irrespective of where you stay in the planet. Carry out certainly not confine on your own to locating individuals around you, when our team possess the very best songs all around the globe.

How to DateInAsia?

Finding Genuine Love or even Friendship must be actually free of charge. That is actually why our company at Date In Asia are going to regularly maintain this internet sites includes free of charge for all participants. Attempt our team out, when our team claim cost-free our team imply Free!

Get begun through producing a Free profile page, at that point you can easily begin to scan or even hunt for singular Filipina Womenand various other singular asian dating website Women. Remember our team mentioned it was actually free of cost, indeed as soon as you locate that exclusive asian dating website Woman you can easily deliver her a notification, conversation along with directly if she is actually on the internet, spare exclusive details regarding her and even perform a video recording conversation. Maintain your individual particulars risk-free and also utilize our web site for all your interaction needs to have.

This is actually a Free asian dating website Site. Below at DateInAsia you should aid on your own. There are actually countless Single Asian Women hanging around to satisfy you.

Use all website includes complimentary.

Private keep in minds that simply you can easily view.

Enter your e-mail handle listed below as well as our company will definitely advise you what your username is actually as well as additionally deliver you a brand-new code.

In Digital Marketing Strategy

Hello world

Welcome to wiki This is your first post. Edit or delete it, then start blogging!

what i learned building an ecommerce site
In Digital Marketing Strategy

Part 2: What I Learned the Hard Way Building an eCommerce Site

RESEARCHING MY ASS OFF

Last week I launched a new series about my experience and ‘What I learned the hard way about building an ecommerce site’. Now let’s go back to where it all began…

In February 2012, I was talking to a friend who had over the years started and managed many successful businesses. We would typically catch up once a year to talk over stuff, spark some ideas and learn from each other. I eagerly started telling him about the plans for my new ecommerce site which were at that time just a seed of an idea in my head.

His response: “Why would you enter a market that is so saturated with big players like Apple, Ebay, Amazon, JB Hifi, Harvey Norman and every other supermarket?”

He had a point. A very valid point. At no stage did I actually think it was going to be easy, though I was a little crushed at what he was saying.

I explained that this was different. But I couldn’t quite articulate how as I had not thought past how the idea would work in my head. We promptly changed the subject to family.

Time to take action

Being raised by an entrepreneur father, I knew all about the consequences of getting so wrapped up in the thinking that it only manifests itself into a shit storm of nothing.

I had to take action. You’ve got to put your money where your mouth is.

Data vs. real life research

Getting addicted to research is not hard these days. How many times have you started looking for something on Google and ended up in a rabbit hole of information overload that had nothing to do with your original search?

While it would be great to say that I was highly organised and used a tool like Evernote and a fancy spreadsheet to have everything in the one place, truth is I didn’t.

Three simple research questions

I called them questions instead of goals or objectives because I actually had very little knowledge about the smartphone industry. Of course, I had an iPhone, but my primary research was via an online business for sale site. So, drawing on my experience working in digital strategy (day job), I asked myself the same questions that I ask my clients:

  1. Why would someone buy from me?
  2. Who is that someone?
  3. How many ‘someones’ are there and are there enough to make money?

It took me a couple of days to work out that I didn’t have to be a Steve Jobs or <insert Richard Branson smile here> sort of entrepreneur.

What I realised was that I didn’t need to be anyone different. I just had to find a person to model the business on. Someone to build a brand around.

While I was trying to figure out who that person could be, I noticed one of my fiancé’s favourite shows on the TV.

It’s called Jerseylicious, and without boring you with too much of the shows’ details, what struck me is that most of the cast members had fancy-looking or upmarket smartphone cases. My fiancé loved this show. She and many of her friends would chat about it during and after the episodes aired.

She understood the lingo, cared about what her smartphone case said about her. Ultimately she was someone would relate well my business.

So my research for the “who” and “enough” began.

Step 1: STALK

Seriously, I found all the social media channels that Jerseylicious was using and noted them on my word doc.

Using Facebook I looked up random people’s profiles that I could see were highly engaged with the Jerseylicious page. I did the same on Twitter. No surprise, there was a big crossover with Facebook.

I also noted which other pages they engaged with on Facebook. I looked at who else they followed and noted their interests.

This process took me more than three days. In digital strategy parlance it’s called building a persona. This persona is that perfect someone I am trying to attract to my website to buy our products.

Now building the persona taught me one thing. While everyone is different, they still have one thing in common. In this case it was they love the show.

Other commonalities included their friends and the luxury brands they followed on Facebook which I duly noted down.

Step 2: DATA

When working with a large retailer in Australia I discovered a site called Quantcast which they used to extract data intelligence from overseas customers who shared the same persona.

So using Quantcast explored the Jerseylicious website and uncovered some interesting statistics.

FEMALES: 86%

AGE: 25-44 – 55% of the audience

INCOME: 50-100K – 31%

HOUSEHOLD: NO KIDS – 51%

Using this data I went back to my document and added a few notes. This audience has money, likely disposable income and is aged 25-44.

Step 3: Ask Google

I got onto Google Trends and searched for “iPhone 4 Case” which given the iPhone 4 had shortly been released, there was a massive spike. We have traction.

I then used the Google Keyword tool to search for the keyword “iPhone 4 cases”.

At the time, 5500 people in Australia were searching for the term.

HIGH competition.

While you can look at high competition inside Adwords or Keyword tool as a challenge, to me high competition in this space means people are making money.

I had the WHY, WHO, ENOUGH. This was looking promising.

Now what? What do they actually want to buy and at what price? How do I find out without spending a bucket load of time and money?

In the next article I’ll go through the products and how I toughened up in the face of suppliers slamming doors in my face. In the end, I started advertising my product before I even had one.

THE PROOF IN LEAN PROTOTYPING

THE FIRST CHA-CHING

THE PANIC

CHINA HERE WE COME

WHAT DEVELOPING WEBSITES ABROAD TAUGHT ME

MARKETING LIKE A MAD MAN

I’M UGLY SO I USED SOMEONE ELSE

BEING ADDICTED TO DATA

SOCIAL MEDIA AND ITS THREE SISTERS

GETTING SMASHED – BAD FEEDBACK
CUSTOMER SERVICE: WHO WOULD HAVE KNOWN?

THE LAUNCH THAT CHANGED US

OUR FIRST 300 UNIT ORDER

WORLDWIDE LOGISTICS AND CUSTOMS

FOCUSING ON GROWTH HACKING

THE LITTLE THINGS THAT COUNT

THE SCARE WHEN THE ACCOUNTANT CALLED

What I Learned the Hard Way Building an eCommerce Site
In Digital Marketing Strategy

What I Learned the Hard Way Building an eCommerce Site

Three years ago I felt the urge to do something different. At work, I’d slipped into neutral and was totally coasting along. Even in the world of digital marketing, there are just a finite number of ways to skin a cat.

But I realised, that if I shook things up a little and did things differently, I could completely regain my passion for digital marketing, make my clients a lot of money, and still have time to do other stuff.

So I turned off auto-pilot and I focused my mind on building something that I could tell the world about later, warts and all.

This something was going to become my muse. And it was something I was going to craft into a book, use as material for digital marketing talks around Australia. Even for case studies and a proof of concept.

Of course, most of my experience in digital marketing was based around spending other people’s money. No risk to myself, my family, my mortgage or even my lifestyle.

So this time, it would be totally different, with my business, my money, my reputation on the line.

In the series of articles that follow, I’ll talk about the good times and the bad. I’ll discuss the lessons we learnt from our own experiences. This includes prototyping a website; getting ripped off in China; the wins and fails of SEO and SEM backed up with numbers; the marketing strategy; and the design process. Plus customer service, social media and a whole lot more.

This is the sort of article I wish I had read the first time I started a business.

With my heart on my business sleeve I’m going to take you on my journey. A journey that many of you have embarked on before, or are about to embark on for the first time.

A bit of background on my business experience.

I started my first company straight out of college and ran it for eight years while working full time. I had two full time staff and eventually sold my business to my largest competitor at the time. So, when I started my next business, I wasn’t exactly new to running a business, but it was different. This business was in an industry I knew nothing about.

The unknown is usually the scariest part of a new start-up so I made a habit of trying to KNOW EVERYTHING as quickly as humanly possible.

THE POINT OF NO RETURN

I had two simple goals:

1. SELL SOMETHING

2. MAKE MONEY

Sounds simple in theory, right? But what does someone who’s been doing technical marketing (web development and digital strategy) for most of his life sell?

Well for me, I ended up wanting to sell iPhone cases.

Good one, right? Everyone has an iPhone. They’re an extension of who we are. People want to individualise their phones. BINGO!

It didn’t go exactly like that though…

I trawled and trawled (what felt like) millions of business listings on Flippa.com which is an online business marketplace, looking for something that I believed I could improve, expand and market hard to reach my goals.

I stumbled onto a listing for an ecommerce site selling only one type of iPhone case for $29. This business was being auctioned for over $5K USD and had some proof of sales, shady analytics and a website that I’m sure my four-year- old Cavoodle, Elvis, could create

But what actually attracted me to this business listing was the number of other people (like me) asking questions. And what really kept me interested was how quickly the bidding was moving.

Bidding jumped from $100 – $2100 overnight. During the morning, it hit the $5600 mark in no time at all. By the time I got back from lunch it was $6700. You get my drift it was ‘moving’. A day later it was gone. Sold for $15K.

Like my father says, “A business is worth nothing, until other people start making offers to buy it. Until then, you just created yourself a job.” This business clearly had some legs.

My mind was made up. I would create an ecommerce store that sold Apple products.

Now, where to start?

Join my newsletter for the latest articles in the series…

Coming soon…

RESEARCHING MY ASS OFF

THE PROOF IN LEAN PROTOTYPING

THE FIRST CHA-CHING

THE PANIC

CHINA HERE WE COME

WHAT DEVELOPING WEBSITES ABROAD TAUGHT ME

MARKETING LIKE A MAD MAN

I’M UGLY SO I USED SOMEONE ELSE

BEING ADDICTED TO DATA

SOCIAL MEDIA AND ITS THREE SISTERS

GETTING SMASHED – BAD FEEDBACK

CUSTOMER SERVICE: WHO WOULD HAVE KNOWN?

THE LAUNCH THAT CHANGED US

OUR FIRST 300 UNIT ORDER

WORLDWIDE LOGISTICS AND CUSTOMS

FOCUSING ON GROWTH HACKING

THE LITTLE THINGS THAT COUNT

THE SCARE WHEN THE ACCOUNTANT CALLED

conversion_rate_optimisation_fomo_conversion_rate_optimisation
In Conversion Rate Optimisation | Digital Marketing Strategy

They F***ED SO MUCH, They bought it!

It’s a phenomenon!
Experts keep ‘informing‘ everyone to avoid it like the plague.
“Remove the anxiety and they will progress”  
There’s a lot of bullshit in the world of “conversion rate optimization”. There’s also a lot of honest-to-god intentionality, forethought, hard work and perseverance that goes into a shit load of testing and analysis.

Brazil World Cup Girls
In Digital Marketing Strategy | How To

3 Ways To Score Big With 2014 World Cup Marketing

Ole ole ole ole not long now and the world will be captivated by the biggest sporting event which is held periodically every four years.
It’s a month of broken sleep, fingernails bitten back to bloody skin and office rivalries taking a turn for the worse as HR managers cringe.
For your business this is the perfect opportunity to get savvy with your marketing and treat the World Cup just like you would treat Christmas.
The opportunity to jump on the bandwagon and make some money…

Conversion_rate_optimisation_expert_responsive_design
In Digital Marketing Strategy

Responsive Design – The only way forward is sideways

What is responsive design?

I often get asked by clients, what are the best ways to insure my website supports mobile devices. The reply I use is quite simply that you have to ensure your site is built to support all devices no matter size, shape, platform, orientation or location.

Responsive web design is a design approach aimed at crafting sites to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices. That includes smartphones, Tablets and desktop computers.

Aquistion Tab Google Analytics
In Adwords | Conversion Rate Optimisation | Digital Marketing Strategy

Acquisitions Tab in Google Analytics and what it means for you

You may have noticed in the last day that the TRAFFIC Sources Tab has changed name and added a few new reports to the Google Analytics experience.

According to Google Traffic sources in Google Analytics contains some of the most popular reports and are accessed daily by millions of users.

That’s why it was decided to add a few new key metrics to serve some of the most important elements for most users of analytics. Acquisitions.

Two new sub tabs join the freshly named Acquisition tab in Google Analytics

conversion_rate_optimisation_holiday_ecommerce_checklist_small
In Digital Marketing Strategy

2013 Ultimate Holiday E-Commerce Success Checklist

Time is running out… People have already started buying Christmas gifts. So you don’t miss your fair share of the predicted 50+ billion dollar online holiday season you need to download and run through my 140 check boxed eCommerce success checklist right now.

In the Ultimate Holiday E-commerce Success Checklist you will discover:

  1. Products
  2. Conversions
  3. Carts
  4. Automation
  5. Tools
  6. Paid advertising
  7. Email Campaigns
  8. Social

This checklist is a combination of 8 years of eCommerce experience as a manager and owner.

I will not have this checklist up for long so act now.

Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit
Share with your friends










Submit