Draw Traffic and Establish an Online Authority through Podcasting

Technology constantly brings with it some pretty cool stuff and podcasting is definitely one of the most interesting concepts.

Equipment Involved

So, what is the best way to use a podcast for online marketing? Combining a WordPress site with a podcasting plugin is definitely the way to go. WordPress sites can be created in no time and there are popular podcasting plugins like TSG podcaster or Blubrry, the podcasting community that brings together the producers of podcasts, marketers and advertisers and virtually anyone who is on the lookout for great content that is produced independently. All the audio files can be recorded in the mp3 format using a free audio editor and recorder like Audacity that can then be transferred to a handy storage device like Amazon S3. To further improve the sound quality, using a high quality microphone is a good idea.

Podbean

While podcasts can also be easily integrated into blogs and websites where regular feeds can be set up through FriendFeed, for those of you who do not want to go through the hassle of creating multiple sites and blogs, a better alternative would be to use extremely simple podcast publishing solutions like Podbean where you can enter the keywords of your choice and create a channel. Using Podbean is the best way to pitch quality content and the best part is that it gives you that extra leverage by directing users and listeners back to your primary website. Ensure that there are multiple media points for your podcast.

iTunes

iTunes is huge and popular. There are millions of users across the globe who regularly subscribe for content using iTunes by transferring data to and from it and this is exactly how the content gets updated regularly. There is a podcast section in iTunes called ‘Making a podcast’ that gives you all the information that you need. The ‘How to Submit a Podcast’ feature contains a number of Frequently Asked Questions (FAQ) along with other information regarding technical specifications. Once you create the podcast, all you need to do is come up with a good graphic logo as well as a description that constitutes the feed. Just like any other form of advertising and internet marketing, the logo has to be visually appealing, so that people are immediately drawn to your podcast when they takea quick look at the iTunes podcast search results.

Syndication

Tweeting about the content and writing about it instead of simply leaving a podcast link in there is the way to go. Asking people to leave comments on your Facebook page and Youtube channel syndicates them further and popularizes the content. In addition, the comments are a keyword-rich source of SEO data and they also tell you which episodes are popular.

It is surprising how premium mp3 content that is recorded using one those handy and portable devices, when created and distributed across the internet, can open up many news channels for marketing and promotion that can be leveraged for maximum profits.