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March 18, 2014 In Conversion Rate Optimisation | Digital Marketing Strategy

Friction in My Underwear (Especially the RED ones)

It’s not every day you go out of your way to buy underwear. For a guy in his early 30’s that loves to shop online and still enjoys the retail experience, one would think that the ‘buying’ underwear journey should be pretty straightforward right?

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Hi, I'm Phillip Parisis and welcome to my blog where you will find the latest in digital marketing and conversion rate optimisation strategies that work. I'm a digital strategist from way back helping businesses and start-ups grow. I'm experienced, results-driven, innovative, unique and a lover of dogs and fashion.

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