I have bad news… By the time you wake up tomorrow your website is going to be totally smashed by the Internet God Google. That’s right! Annihilate. I’m calling bullshit and i totally agree with Ammon Johns who stated quite clearly: It all began with a Google announcement ( http://goo.gl/joqjNq ) in February which said:… Continue reading Google Just Destroyed Your Website and you don’t even know it yet. Really?
Part 2: What I Learned the Hard Way Building an eCommerce Site
RESEARCHING MY ASS OFF Last week I launched a new series about my experience and ‘What I learned the hard way about building an ecommerce site’. Now let’s go back to where it all began… In February 2012, I was talking to a friend who had over the years started and managed many successful businesses.… Continue reading Part 2: What I Learned the Hard Way Building an eCommerce Site
What I Learned the Hard Way Building an eCommerce Site
Three years ago I felt the urge to do something different. At work, I’d slipped into neutral and was totally coasting along. Even in the world of digital marketing, there are just a finite number of ways to skin a cat. But I realised, that if I shook things up a little and did things… Continue reading What I Learned the Hard Way Building an eCommerce Site
They F***ED SO MUCH, They bought it!
It’s a phenomenon!
Experts keep ‘informing‘ everyone to avoid it like the plague.
“Remove the anxiety and they will progress”
There’s a lot of bullshit in the world of “conversion rate optimization”. There’s also a lot of honest-to-god intentionality, forethought, hard work and perseverance that goes into a shit load of testing and analysis.
I Got Nervous When She Wanted to Watch Conversion Rate Optimisation Video
Conversion Rate Optimisation Expert Video… In the video below you will discover some of the basics of Conversion Rate Optimisation. !!!WARNING!!! I present to room’s of over 200 people but shy away from cameras. This is the first of many videos that I will be creating for ABCS so I would love your feedback 🙂… Continue reading I Got Nervous When She Wanted to Watch Conversion Rate Optimisation Video
3 Ways To Score Big With 2014 World Cup Marketing
Ole ole ole ole not long now and the world will be captivated by the biggest sporting event which is held periodically every four years.
It’s a month of broken sleep, fingernails bitten back to bloody skin and office rivalries taking a turn for the worse as HR managers cringe.
For your business this is the perfect opportunity to get savvy with your marketing and treat the World Cup just like you would treat Christmas.
The opportunity to jump on the bandwagon and make some money…
Friction in My Underwear (Especially the RED ones)
It’s not every day you go out of your way to buy underwear. For a guy in his early 30’s that loves to shop online and still enjoys the retail experience, one would think that the ‘buying’ underwear journey should be pretty straightforward right?
Don’t let a HIPPO decide Conversion Rate Optimisation unless she is your wife.
In conversion rate optimisation HIPPO’s are not welcomed unless they are your wife.
We all know a HIPPO right? During the day, they remain cool by staying in the water (office) or mud(Café).
They emerge at dusk to graze on grasses and by now I hope you gathered that they are not the cute large mammals you’re thinking but the ‘Highest Paid Persons Opinion’.
Responsive Design – The only way forward is sideways
What is responsive design?
I often get asked by clients, what are the best ways to insure my website supports mobile devices. The reply I use is quite simply that you have to ensure your site is built to support all devices no matter size, shape, platform, orientation or location.
Responsive web design is a design approach aimed at crafting sites to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices. That includes smartphones, Tablets and desktop computers.
Acquisitions Tab in Google Analytics and what it means for you
You may have noticed in the last day that the TRAFFIC Sources Tab has changed name and added a few new reports to the Google Analytics experience.
According to Google Traffic sources in Google Analytics contains some of the most popular reports and are accessed daily by millions of users.
That’s why it was decided to add a few new key metrics to serve some of the most important elements for most users of analytics. Acquisitions.
Two new sub tabs join the freshly named Acquisition tab in Google Analytics