I have bad news… By the time you wake up tomorrow your website is going to be totally smashed by the Internet God Google. That’s right! Annihilate. I’m calling bullshit and i totally agree with Ammon Johns who stated quite clearly: It all began with a Google announcement ( http://goo.gl/joqjNq ) in February which said:… Continue reading Google Just Destroyed Your Website and you don’t even know it yet. Really?
It’s a phenomenon!
Experts keep ‘informing‘ everyone to avoid it like the plague.
“Remove the anxiety and they will progress”
There’s a lot of bullshit in the world of “conversion rate optimization”. There’s also a lot of honest-to-god intentionality, forethought, hard work and perseverance that goes into a shit load of testing and analysis.
Conversion Rate Optimisation Expert Video… In the video below you will discover some of the basics of Conversion Rate Optimisation. !!!WARNING!!! I present to room’s of over 200 people but shy away from cameras. This is the first of many videos that I will be creating for ABCS so I would love your feedback 🙂… Continue reading I Got Nervous When She Wanted to Watch Conversion Rate Optimisation Video
It’s not every day you go out of your way to buy underwear. For a guy in his early 30’s that loves to shop online and still enjoys the retail experience, one would think that the ‘buying’ underwear journey should be pretty straightforward right?
In conversion rate optimisation HIPPO’s are not welcomed unless they are your wife.
We all know a HIPPO right? During the day, they remain cool by staying in the water (office) or mud(Café).
They emerge at dusk to graze on grasses and by now I hope you gathered that they are not the cute large mammals you’re thinking but the ‘Highest Paid Persons Opinion’.
You may have noticed in the last day that the TRAFFIC Sources Tab has changed name and added a few new reports to the Google Analytics experience.
According to Google Traffic sources in Google Analytics contains some of the most popular reports and are accessed daily by millions of users.
That’s why it was decided to add a few new key metrics to serve some of the most important elements for most users of analytics. Acquisitions.
Two new sub tabs join the freshly named Acquisition tab in Google Analytics
Let’s get straight to business here… If you do anything with conversion rate optimisation you either: Work for someone that owns a business that runs a website. Work for an agency that has clients that run websites Consult to businesses that have websites Run your own website. At the end of the day whatever you’re… Continue reading The Dog Ate My Conversion Rate Optimisation
11am Saturday on a beautiful Sydney morning. I find myself walking through a department store in the city looking for a new couch. Surprisingly many people are out on a day like today, you would expect them to be at the beach or at least in the sunshine. Touching leather, moving on and sitting on… Continue reading I caught my fiancé showrooming, what should I do?
You are wrong! A very important factor when you start getting serious about conversion rate optimisation for your website is understand what you did wrong to make them leave. The harsh reality is that 96% of your visitors are saying no to you every day. Let me set the scene (I love setting scenes): You… Continue reading What? You’re just going to stand there and watch them leave
You may have heard… Ecommerce sites for big retailers in Australia generally suck. When I say suck I mean big time. It’s like they throw a site together using corporate branding and say FU online customers you know who we are you better buy or your missing out. We know better. We know Australians are… Continue reading David Jones Online: Fixing Australia’s Big Online Retailers – One Retailer at a Time