Google Universal Analytics is the next generation of Google Analytics and since last month has been moved to public beta. I originally guestimated that it would be only available for Google Analytics Premium users but Google has once again surprised me. They are still very much staying true to the Freemium model of business. To… Continue reading Google Universal Analytics – What it really means to you and your business
Category: Digital Marketing Strategy
Digital Marketing Strategy that work from planning a start-up all the way to the fortune 500’s
David Jones Online: Fixing Australia’s Big Online Retailers – One Retailer at a Time
You may have heard… Ecommerce sites for big retailers in Australia generally suck. When I say suck I mean big time. It’s like they throw a site together using corporate branding and say FU online customers you know who we are you better buy or your missing out. We know better. We know Australians are… Continue reading David Jones Online: Fixing Australia’s Big Online Retailers – One Retailer at a Time
Thank You, Touch Me Again
There is no denying it, people love to be touched. I know it sounds creepy and I also know your probably thinking what the *** does this have to do with conversions. Let me set the scene: You have a super cool landing page and you know it converts. So the prospect that is filling… Continue reading Thank You, Touch Me Again
Use Web testing to generate profits and build confidence
Internet marketers and online advertisers need to understand the importance of web testing before taking a plunge into web optimization and setting up advertising campaigns. Keep it simple Starting with a campaign that you can control or setting up a simple PPC landing page is a good way to approach the process of web testing.… Continue reading Use Web testing to generate profits and build confidence
Tips to get more valuable leads into your sales pipeline
Every B2B lead generation campaign is primarily geared towards getting valuable leads into the sales pipeline. Prospects are those who are interested in the product or service that you offer and the sales process involves convincing people who have little or no time to speak with them and convert them into prospects. With most businesses… Continue reading Tips to get more valuable leads into your sales pipeline
Facebook Exchange – Real Time Bidding Comes Alive On Facebook
Facebook Exchange; a real-time bidding ad system where visitors to third-party websites will be shown real-time bid ads related to their web browsing based on their cookie data is currently being tested by Facebook and is to be launched shortly. With a view to improving the specificity of ads and making direct advertising more relevant,… Continue reading Facebook Exchange – Real Time Bidding Comes Alive On Facebook
Measure Your Brand’s Online Visibility with Vrank
Vrank is a free online social media analytics tool that summarizes all the metrics associated with online visibility like mentions of social media, social media activity, media coverage, search engine results, SEO (Search Engine Optimization) performance, etc. into one single and simple as well as dynamic score that clearly reflects a brands visibility online. Launched… Continue reading Measure Your Brand’s Online Visibility with Vrank
The Culture of Working Long Hours Has To Change
Web professionals are well-known for their long working hours and in fact, this has become a culture nowadays. Most web professionals take great pride in their long working hours and talk about it as if it were a badge of honor. They either proudly claim to belong to the category of overworked people or they… Continue reading The Culture of Working Long Hours Has To Change
The Potential Impact of HTML5 on Search Engine Optimization
There has been a lot of discussion about the next major revision of the HTML standard that is still in the pipeline. HTML is also an integral part of all SEO efforts and with the widespread adoption of HTML5; search engines will be able to use a number of new elements to find those page… Continue reading The Potential Impact of HTML5 on Search Engine Optimization
How to Survive Internet Marketing-II
Always think big. Most of us overestimate our short-term potential and underestimate our long-term capability. Pitch you website to a friend and convince them in three selling points about why people must buy from you. Go back to your website and check if these hold true. What you are trying to accomplish may be quite… Continue reading How to Survive Internet Marketing-II