Time is running out… People have already started buying Christmas gifts. So you don’t miss your fair share of the predicted 50+ billion dollar online holiday season you need to download and run through my 140 check boxed eCommerce success checklist right now. In the Ultimate Holiday E-commerce Success Checklist you will discover: Products Conversions… Continue reading 2013 Ultimate Holiday E-Commerce Success Checklist
The Dog Ate My Conversion Rate Optimisation
Let’s get straight to business here… If you do anything with conversion rate optimisation you either: Work for someone that owns a business that runs a website. Work for an agency that has clients that run websites Consult to businesses that have websites Run your own website. At the end of the day whatever you’re… Continue reading The Dog Ate My Conversion Rate Optimisation
I caught my fiancé showrooming, what should I do?
11am Saturday on a beautiful Sydney morning. I find myself walking through a department store in the city looking for a new couch. Surprisingly many people are out on a day like today, you would expect them to be at the beach or at least in the sunshine. Touching leather, moving on and sitting on… Continue reading I caught my fiancé showrooming, what should I do?
Google Universal Analytics – What it really means to you and your business
Google Universal Analytics is the next generation of Google Analytics and since last month has been moved to public beta. I originally guestimated that it would be only available for Google Analytics Premium users but Google has once again surprised me. They are still very much staying true to the Freemium model of business. To… Continue reading Google Universal Analytics – What it really means to you and your business
What? You’re just going to stand there and watch them leave
You are wrong! A very important factor when you start getting serious about conversion rate optimisation for your website is understand what you did wrong to make them leave. The harsh reality is that 96% of your visitors are saying no to you every day. Let me set the scene (I love setting scenes): You… Continue reading What? You’re just going to stand there and watch them leave
David Jones Online: Fixing Australia’s Big Online Retailers – One Retailer at a Time
You may have heard… Ecommerce sites for big retailers in Australia generally suck. When I say suck I mean big time. It’s like they throw a site together using corporate branding and say FU online customers you know who we are you better buy or your missing out. We know better. We know Australians are… Continue reading David Jones Online: Fixing Australia’s Big Online Retailers – One Retailer at a Time
Thank You, Touch Me Again
There is no denying it, people love to be touched. I know it sounds creepy and I also know your probably thinking what the *** does this have to do with conversions. Let me set the scene: You have a super cool landing page and you know it converts. So the prospect that is filling… Continue reading Thank You, Touch Me Again
Use Web testing to generate profits and build confidence
Internet marketers and online advertisers need to understand the importance of web testing before taking a plunge into web optimization and setting up advertising campaigns. Keep it simple Starting with a campaign that you can control or setting up a simple PPC landing page is a good way to approach the process of web testing.… Continue reading Use Web testing to generate profits and build confidence
Tips to get more valuable leads into your sales pipeline
Every B2B lead generation campaign is primarily geared towards getting valuable leads into the sales pipeline. Prospects are those who are interested in the product or service that you offer and the sales process involves convincing people who have little or no time to speak with them and convert them into prospects. With most businesses… Continue reading Tips to get more valuable leads into your sales pipeline
Facebook Exchange – Real Time Bidding Comes Alive On Facebook
Facebook Exchange; a real-time bidding ad system where visitors to third-party websites will be shown real-time bid ads related to their web browsing based on their cookie data is currently being tested by Facebook and is to be launched shortly. With a view to improving the specificity of ads and making direct advertising more relevant,… Continue reading Facebook Exchange – Real Time Bidding Comes Alive On Facebook