The realm of sales is all about enticing prospects, interested customers, and potential clients to try out your products and services. There are a number of tips and techniques to ensure that your sales page maximizes your ROI (Return on Investment).
Think About the Desired Outcome
If you take a look at the products and services that are doing really well today, you will notice that they offer amazing and numerous benefits that help them draw ample user attention. You need to think about the end goal of your offering and what it would mean to the customers and the market when you launch the service or the product. Think and speak about the desired outcome that you want it to have.
Making Mistakes
Mistakes are always the stepping stones to long-lasting success. It is okay of you make mistakes and let other people know that it is fine if they make mistakes as long as they learn something from it. To err is human and when you take the pressure off them, that is when you can establish that rapport and bond, and connect with them really well. A simple line ‘It is not your fault, do not worry’ goes a long way.
Keep Fear at Bay
There is absolutely no room for fear in a business venture that is targeted towards success. Give people a chance and also the space to forget all barriers for a bit and allow them to lower their guard. Addressing all their concerns, comforting them as and when required, and understanding their fears is the best way to ensure that you create a safe, innovative, and high-performance work environment.
Authority
Being authoritative is not about instilling fear. It is all about being smart, active, intelligent and knowledgeable. People love figures of authority. For example, people who write plenty of forum posts, have a busy blog, an itinerary of speaking engagements, or write a book will always be respected and this always helps.
Battle It Out
The best time to get people over to your side is when you face a common enemy. It is just like in the movies where all the good guys get together to bead the bad guys. It has always been the good versus Satan and this will never change. Work with your team to beat a client’s uncertainty and apprehension when it comes to signing up for your services or purchasing a product.
Social Testimonials
Just like customer testimonials are vital for a product or service, you can also sell yourself, your skills, and your knowledge to people through endorsements; they always sell. When a number of sources have good things to say about you, it increases your brand value and establishes that factor of trust and quality.
Staying committed, focused, keeping it real, reciprocating, and confirming suspicions go a long way in the realm of online marketing. You need to adopt a well-executed and professional approach to boost sales figures and conversion rates.
Encourage Dreams
Talk about the desired outcomes. What are the great goals people cherish and hold dear. What are the amazing benefits your product or service will eable?
Justify Failures
Let people know it ok to make mistakes. We all do it – it is human. By taking this pressure off them they will warm to you . A popular line is: ‘Have you made this mistake?” “It is NOT your fault….”
Allay Fears
Tell people they have nothing to worry about. Let them lower the guard and drop the barrriers. Comfort them and help them understand that the enviroment you are worksing within is a safe place.
Confirm Suspicions
Tell peopel it is natural to be sceptical. We all are. If they were not a little concerned then that would be unatural. Help them see that this normal reaction is ok and that you can help them where others can’t.
Fight the common enemy
People will side with you if you help them take on a common enemy. If you help them beat the ‘bad guy’ you can win together. Think about religion – it is the good guys versus the devil. Or health – the good guys versus ‘death’ etc… Help your client beat the enemy.
INFLUENCE Factors:
Authority
People look up to people who are authority figures. if you have abook you are an authority. Lots of forum posts, a busy blog etc… speaking engagements etc… These all help.
Social Proof
If a lot of other people say nice things about you then it is very powerful. You want to get testimonials. Endorsements sell.
Consistency and Commitment
If people can say they will do something they are more likeley to follow through. If you do what you say then you will build trust in others. be consistent in emails.
Liking
People follow people they like. if you are likeable you will sell more. fact!
Reciprocation
If you do something for someone (even give them something small for free) they will feel a need to repay the favor in kind. try it! Give something away on your site and watch the result.