It’s a phenomenon!
Experts keep ‘informing‘ everyone to avoid it like the plague.
“Remove the anxiety and they will progress”
There’s a lot of bullshit in the world of “conversion rate optimization”. There’s also a lot of honest-to-god intentionality, forethought, hard work and perseverance that goes into a shit load of testing and analysis.
It’s not every day you go out of your way to buy underwear. For a guy in his early 30’s that loves to shop online and still enjoys the retail experience, one would think that the ‘buying’ underwear journey should be pretty straightforward right?
In conversion rate optimisation HIPPO’s are not welcomed unless they are your wife.
We all know a HIPPO right? During the day, they remain cool by staying in the water (office) or mud(Café).
They emerge at dusk to graze on grasses and by now I hope you gathered that they are not the cute large mammals you’re thinking but the ‘Highest Paid Persons Opinion’.
You may have noticed in the last day that the TRAFFIC Sources Tab has changed name and added a few new reports to the Google Analytics experience.
According to Google Traffic sources in Google Analytics contains some of the most popular reports and are accessed daily by millions of users.
That’s why it was decided to add a few new key metrics to serve some of the most important elements for most users of analytics. Acquisitions.
Two new sub tabs join the freshly named Acquisition tab in Google Analytics
Let’s get straight to business here… If you do anything with conversion rate optimisation you either: Work for someone that owns a business that runs a website. Work for an agency that has clients that run websites Consult to businesses that have websites Run your own website. At the end of the day whatever you’re… Continue reading The Dog Ate My Conversion Rate Optimisation