They F***ED SO MUCH, They bought it!

It’s a phenomenon!
Experts keep ‘informing‘ everyone to avoid it like the plague.
“Remove the anxiety and they will progress”  
There’s a lot of bullshit in the world of “conversion rate optimization”. There’s also a lot of honest-to-god intentionality, forethought, hard work and perseverance that goes into a shit load of testing and analysis.

Don’t let a HIPPO decide Conversion Rate Optimisation unless she is your wife.

conversion rate optimisation expert

In conversion rate optimisation HIPPO’s are not welcomed unless they are your wife.

We all know a HIPPO right? During the day, they remain cool by staying in the water (office) or mud(Café).

They emerge at dusk to graze on grasses and by now I hope you gathered that they are not the cute large mammals you’re thinking but the ‘Highest Paid Persons Opinion’.

Acquisitions Tab in Google Analytics and what it means for you

Aquistion Tab Google Analytics

You may have noticed in the last day that the TRAFFIC Sources Tab has changed name and added a few new reports to the Google Analytics experience.

According to Google Traffic sources in Google Analytics contains some of the most popular reports and are accessed daily by millions of users.

That’s why it was decided to add a few new key metrics to serve some of the most important elements for most users of analytics. Acquisitions.

Two new sub tabs join the freshly named Acquisition tab in Google Analytics

The Dog Ate My Conversion Rate Optimisation


Let’s get straight to business here… If you do anything with conversion rate optimisation you either: Work for someone that owns a business that runs a website. Work for an agency that has clients that run websites Consult to businesses that have websites Run your own website. At the end of the day whatever you’re… Continue reading The Dog Ate My Conversion Rate Optimisation