In conversion rate optimisation HIPPO’s are not welcomed unless they are your wife.
We all know a HIPPO right? During the day, they remain cool by staying in the water (office) or mud(Café).
They emerge at dusk to graze on grasses and by now I hope you gathered that they are not the cute large mammals you’re thinking but the ‘Highest Paid Persons Opinion’.
Let’s get straight to business here… If you do anything with conversion rate optimisation you either: Work for someone that owns a business that runs a website. Work for an agency that has clients that run websites Consult to businesses that have websites Run your own website. At the end of the day whatever you’re… Continue reading The Dog Ate My Conversion Rate Optimisation