Don’t let a HIPPO decide Conversion Rate Optimisation unless she is your wife.

conversion rate optimisation expert

In conversion rate optimisation HIPPO’s are not welcomed unless they are your wife.

We all know a HIPPO right? During the day, they remain cool by staying in the water (office) or mud(Café).

They emerge at dusk to graze on grasses and by now I hope you gathered that they are not the cute large mammals you’re thinking but the ‘Highest Paid Persons Opinion’.

Responsive Design – The only way forward is sideways

Conversion rate optimisation expert responsivedesign

What is responsive design?

I often get asked by clients, what are the best ways to insure my website supports mobile devices. The reply I use is quite simply that you have to ensure your site is built to support all devices no matter size, shape, platform, orientation or location.

Responsive web design is a design approach aimed at crafting sites to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices. That includes smartphones, Tablets and desktop computers.