The dynamic and competitive sphere of online marketing is open to businesses, both big as well as small. There are a number of small and medium players who have made it big through the smart and intelligent implementation of internet marketing techniques.Studies show that an incredible thirty to thirty five percent of user-generated search query traffic is targeted towards products and services offered by online entrepreneurs and marketers who are based locally.
There is ample space and a lot of scope for small and medium businesses to increase their reach and showcase their website to give their competitors a run for their money.Online advertising and marketing has immense potential. Renowned and well-established online businesses have successfully tapped into this realm and made a lot of money.
While global businesses find it easy to pitch their products and services to the online audience, local internet marketing empowers other kinds of businesses.
• Mobile advertising is working well for marketers. Easy access to mobile messaging services and the rapid increase in the number of mobile users has further increased the efficacy of this mode of advertising.  Small and medium businesses can gain a market stronghold and maximize their profits by setting up mobile advertising campaigns that are targeted exclusively to the markets of their choice.
• The search engine giant Google recently launched the ‘Nearby’ search feature that enables users and potential customers to search for products and services from businesses that are located within a defined radius. Known as the ‘Within Driving Distance (WDD)’ search option earlier, this feature is now available on mobiles and iphones as the ‘Near Me Now’ mobile application. So, if a user is looking for a hardware store or a book store or just a restaurant, they can reach you via a fast and simple search using their mobiles. This is a sophisticated search feature that is truly effective in promoting lesser known and local online businesses.
• Small and medium businesses must use keywords and keywords that are relevant locally. For example, the owner of a flower shop in Mosman must use keywords like ‘flowers Mosman,’ ‘florist Mosman’ and ‘best florist Mosman’ if they want to attract potential customers who live in and around Mosman. Your businesses will show up whenever a user enters these keywords or the associated keyword variations in the search bar of Google and Yahoo!
• If mobile advertising appears to be a tad overwhelming, the Search Engine Result Pages (SERPs) provide an amazing avenue for local businesses to promote themselves. Businesses can create blogs about their products and services and use social networking sites too. One of the easiest ways for local businesses to make their presence felt online is through the ‘Google Maps’ feature. Online entrepreneurs can define their physical location using either the physical address or the latitude and longitude feature. For more information, tips and techniques to transform your local business into a ‘Glocal’ (Global and Local) business, visit http://www.boostmyonlinebusiness.com