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*2025* 12 aesthetic Instagram clothing brands – Under-the-radar!

*2025* 12 aesthetic Instagram clothing brands – Under-the-radar!

Want to support some aesthetic Instagram clothing brands and level up your closet? Well, you’ve come to the right place, fashion besties!

To make sure we don’t have a “Definition gap”, my type of aesthetic is “Insta-worthy” and “Pinterest-worthy’ kind of looks.

Instagram clothing brands pinterest worthy

So we are talking about one-of-a-kind silhouettes, eye-catching designs with a dash of personal flair.

Perfection.

Ahead, I’m gonna share my hidden gem clothing brand list that you won’t find from other places!

No big brands like Lulus, Love Shack Fancy, and Loves and Lemon.

So if you are looking for some niche cute Insta fashion brands, keep on reading and pin some these photos so more stylish girls like you can come across these looks <3

Thanks pretty x!

1. FRILIE

If you love supporting small businesses, well, check out this brand!

I introduce this brand because this clothing line is size-inclusive!

Love the fact that they featured plus sizes ladies!

Please pin some of the photos to support the size-inclusive fashion era! <3

As a chubby-faced girl, I truly love this feminine neckline, as your face just looks comparatively smaller.

This set is definitely something I come across often on Pinterest Board – how cute!

2. Cute activewear brand: FunPlusCute

For the sporty girlies, this NYC brand is for you.

I don’t know about you but how I wear definitely affect my mood.

And this brand’s sports bra is just the cutest isn’t it?!

Perfect for every occasions to pilates class to yoga session.

It just gives the whole dreamy vibes to the fullest with this signature design.

Regardless of your age, ribbon is always a good idea.

They are a slow fashion brand so all the items are made in limited quantities!

3. Femmenina

If you are looking for a one-of-a-kind cami top that’s as cute as it’s one of a kind, check out this brand.

handmade instagram clothing brands

A handmade coquette top like this is just so tasteful.

coquette lace top Instagram clothing brand

Seriously, the quality is just another level.

pink coquette lace top Instagram clothing brand

The pink one is equally gorgeous.

grey top outfit ideas

The double-lined silk bow detailing is just so aesthetic.

I just checked the fabric is thick and not see-through!

I mean, how cute and flattering is the neckline?!

You were made to Bloom tee shirt

You were made to bloom… love this message.

We all need to hear this.

4. Sugar Spice

Is it just me, or do I feel like Vietnamese clothing brands are getting more and more attention these days?

sugar spice instagram clolthing brand

After a bit (well, it’s a thorough 3 hours) of research, I just found out the Vietnamese brands produce some of the most aesthetic tops on Instagram!

Side note: This brand is owned by a ballet beginner – how cute!

I must say a top with a neckline like this is definitely a rare gem.

Simple, yet irresistibly flattering to the chest and shoulder area!

This is the type of dainty polka dot top that I don’t know I need.

5. Lovemelinna

For the girlies who are in the sustainable fashion tribe, go support this US brand as it’s made to order!

feminine pinterest inspired clolthes

You can check out more customer reviews on the stories!

I haven’t bought anything from this shop yet but I’m planning to get one in the near future!

The packaging is really top of the game.

lace coquette top pink

white and pink lace top

A top that makes you feel like a spoiled princess.

6. Petite Delicates

If you love delicate lace pieces, this brand has the most gorgeous pieces.

Instagram feminine wear clothing

Seriously, their lace top is an art piece itself.

delicate blue lace top

It’s the delicate detailing for me.

white lace top

They also have a dress version for this one — check this out! <3

Side note: Love the fact that they have a good size range from XXXS to XXL as a small brand.

7. Cherielouofficial

coquette clothing brands

This is one of the trendiest design of this year and look like it’ll be a bit for a long while!

white coquette top

How cute is this top ?!

black top

A random styling tip: when in doubt, go for an asymmetrical skirt for longer legs.

The inverted V-line directs attention upwards and elongates the legs visually as a result.

cute black outfit

This set is giving Kuromi vibes!

cute top tartan skirt clothing

And this set is for Melody <3

8. Delilahh.designs

Any hand knit lovers here? If yes , I’m sure this brand is your gem.

All of their designs are just absolutely unique that you won’t find them from the global clothing brands like Zara and Boohoo.

Need I say more? This skirt is truly one of a kind.

Be THAT tasteful artsy girl in the crowd.

If you want something lowkey, this swan sweater is such a flattering choice. Together with this classic plaid skirt, this is how you stay cute during the cold winter.

This top is their most popular item! The bad thing is whenever I want to buy it, it’s sold out.

Reminder: Their item sold out quickly —it’s best to subscribe to their newsletter so you can get the early access of the collection.

9. Aurein.crochet

My favourite Instagram clothing for crochet girlies!

The name of this dress is as beautiful as the design itself — the Phoenix dress.

I can’t explain it, but there’s something truly special about these handmade dresses!

Check them out girlies <3

10. Hope.macaulay

Last but not least, another mindfully made knitwear Instagram brand is Hope Macaulay.

Their signature chunky knit sweater is EVERYTHING and has been featured in all kinds of social media, including Vogue magazine.

It is a woman-owned, contemporary luxury fashion brand, founded by young textiles designer Hope from the beautiful North Coast of Northern Ireland.

Support! <3 

This colorful, chunky cardigan is such a mood booster!

FINAL THOUGHTS:

So there you go, my loves – the 10 aesthetic Instagram-worthy clothing brands that are worth a visit!

If this list isn’t enough for you, I got you some specific posts for even more hidden gem brands — check them out!

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