Imagine a perfect world where your product, website and service matched exactly what your clients wanted.
Imagine that anything your clients would need today and into the future you could supply just by looking into your inventory, membership site or catalogue.
Wouldn’t that be a perfect world…
Over the last 11 years being in the hosting industry I have been taught one extremely important thing by my clients, and that is what might be the perfect solution for their business according to you.. isn’t the most important thing to them.
Yes you may say understanding customer blah blah blah blah is very important, the client is always right and who else would know their business as good as them right?
Right! Where I’m going with this is really that you have to educate your clients, website visitors and your list in order to educate you and your company.
Here are four things that are really high up on your clients’ Want list.
Just adapt them to your ‘tribe’ and think about this, isn’t this what you want as well?
I am speaking as your client’s voice.
And I’m telling it like it is. So please listen so you can serve me even better…
1. I want you to ‘get’ me
How do I know that what you provide actually works? It can only work if you know what’s
going on for me. So do you?
Have you been where I have been? Or at least have you worked with people just like me?
My biggest fear is to invest in false hope and then be bitterly disappointed. I’d rather not give it a go at all if I’m not sure.
2. I want you to be ‘real’
If I invest with you, I will need to be vulnerable about my shortcomings because that’s what
you will be helping me to overcome. So I need to know that I can open up to you, that I will
be emotionally safe.
I also need to know that you are not some kind of uber-achiever because otherwise I don’t
think I can recreate what you show me because I am only human.
3. I want you to be specific about what you do for ME
A lot of marketing out there just doesn’t speak to me, I can’t connect with it, its just generic
words. The trouble for me is, I know what my problem is but I don’t know what the solution
is. That’s where I need your help.
My biggest challenge is to work out whether the solution you offer actually works for my problem. That’s why, the better you describe the problems you solve the easier for me to decide.
4. I want a good deal
I love a deal. Money is precious and it’s never easy to part with it. But if you want me to
make a quick decision, just give me a really good deal. It’s easier for me to justify buying.
In conclusion I wish to have sparked a tiny bit of hesitation in your next big tender, or offer on your sales page to your clients or list before you go all out and tell them about how big the bells and the whistles are.. Explain to them they need a hand and some deep breaths to use first.