In Conversion Rate Optimisation | Digital Marketing Strategy | How To

How to Survive Internet Marketing-II

Always think big. Most of us overestimate our short-term potential and underestimate our long-term capability.

Pitch you website to a friend and convince them in three selling points about why people must buy from you. Go back to your website and check if these hold true. What you are trying to accomplish may be quite different from what appear on your web pages.

Collaborate and partner with noncompeting sites that belong to your vertical. They have access to the market that you are trying to target and you can easily reach your customers, either upstream or downstream.

Technology should free you, not restrict you. Eliminate bottlenecks, automate processes, and delegate the work. Your business should be able to function without you.

Strive for elegant simplicity rather than perfection. You don’t have to be a subject matter expert or an authority on all that you know. Most of us tend to undervalue our skills and knowledge. You need to target people who know less than what you know.

Learn from people, place, and events and keep thinking about your business. Be ready to pitch your business to anyone within 30 seconds through practice and refinement.

Don’t look at every opportunity as a chance of a lifetime. Something or the other will always come up, at least on a monthly basis. Learn to say ‘no’ if the opportunity does not suit your business strategy or personality.

Add value to your thank you page by having an upsell there. This is often wasted online real estate and people miss out on an opportunity to get some real revenue.

Put yourself first whether it is writing a sales copy or contacting a partner. Understand how you and your business will benefit in terms of money, skills, and exposure.

Use the word ‘you’ a lot to address the person who is reading your email or newsletters. Do not use readers, subscribers, and other generic plurals. Always remember that you are addressing just one person in each communication that you send out.

Be aware of each and every business expense, so you can always cut costs and also increase your revenue exponentially.

Always make a note of the projects that you need to work on before you go for a holiday, so you can dive back into work immediately.

Outsource, but don’t micromanage your team. It causes distrust both ways and leads to unnecessary problems. Clearly explain your goals and the results you expect, celebrate success, reward behavior and attitude. Focus on the top performers and don’t waste time on the worst ones.

Opt for a joint venture only if you feel you can’t handle the business on your own. A 50% partnership is not the best bet. Agree to it only of your partner has the skills, the experience, and the prowess that are beyond what you can afford to pay for. Draw up a contract with clearly stated terms and conditions, which can cover even the worst case scenario.

In Conversion Rate Optimisation | Digital Marketing Strategy | How To

How to Survive Internet Marketing-I

Key tips to survive and make the most of internet marketing:

Focus on your work to stay productive. Concentrate on what matters and not what breaks your train of thought.

Always make notes when you watch a webinar or a video. Passive watching is not worth your time unless you learn something and can action it.

Take advice from people who have the experience and not the opinions of family and friends unless they have something insightful and invaluable to share with you.

Forget about the number 1 concept for a website, a website, or a traffic source. Think out of the box and consider hypothetical situations like what would be your plan of action if you stopped getting organic traffic.

Be open to the idea of spending money to save time. Whether it’s your team, software, or an ebook, respect your time and control impulsive spending. Understand what is vital to your business every week.

Build more websites, carry out more SEO, attend more networking events, and buy more traffic. Just do more of whatever works as long as you can.

Monitor conversions using Google Analytics instead of focusing on the amount of web traffic. Track your visitors and see exactly what they are looking for every step of the way.

Focus on customer retention strategies too. Getting new clients spells growth, but also make sure that you deliver value to your existing clients, cross selling and up selling.

Confront people when required if there is a problem, even it is someone that you share a good business relationship with.

Don’t fear failure because the best stuff always exists outside your comfort zone.

Get to know your niche because the winning combination of knowledge and passion will see you through the unavoidable tough times too.

Adopt and implement the best practices from other business and IM.

Don’t waste time on comprehensive and long-term financial forecasts because planning is always guesswork.

Use the telephone in a smart and intelligent way to drive sales and build relationships. Start-ups need all the new clients that they can get. Meet your clients instead of sitting behind the commuter the entire day.

Read up on stuff as much as you can. Your brain is your biggest asset that needs the highest investment.

Survey your customer and get to know the problems that need to be fixed. Sales copies draw testimonials and also present real opportunities for the business to get better.

Execution is all that matters when compared with ideas and taking the initiative. Stick with a deadline and ensure that you always meet targets.

Adopt the 80/20 principle on a weekly basis when it comes to refining your business and think strategy.

Spin selling makes it easy to move forward. Design your website, so you identify the problem and fix it. Remember that people love buying, not being sold to.

There is a thin line between perfectionists and procrastinators. Stick with getting things done well today that great tomorrow.

In Conversion Rate Optimisation | Digital Marketing Strategy | How To

Persuasion Devices to Include In Your Sales Copy

The realm of sales is all about enticing prospects, interested customers, and potential clients to try out your products and services. There are a number of tips and techniques to ensure that your sales page maximizes your ROI (Return on Investment).

Think About the Desired Outcome

If you take a look at the products and services that are doing really well today, you will notice that they offer amazing and numerous benefits that help them draw ample user attention. You need to think about the end goal of your offering and what it would mean to the customers and the market when you launch the service or the product. Think and speak about the desired outcome that you want it to have.

Making Mistakes

Mistakes are always the stepping stones to long-lasting success. It is okay of you make mistakes and let other people know that it is fine if they make mistakes as long as they learn something from it. To err is human and when you take the pressure off them, that is when you can establish that rapport and bond, and connect with them really well. A simple line ‘It is not your fault, do not worry’ goes a long way.

Keep Fear at Bay

There is absolutely no room for fear in a business venture that is targeted towards success. Give people a chance and also the space to forget all barriers for a bit and allow them to lower their guard. Addressing all their concerns, comforting them as and when required, and understanding their fears is the best way to ensure that you create a safe, innovative, and high-performance work environment.
Authority
Being authoritative is not about instilling fear. It is all about being smart, active, intelligent and knowledgeable. People love figures of authority. For example, people who write plenty of forum posts, have a busy blog, an itinerary of speaking engagements, or write a book will always be respected and this always helps.

Battle It Out

The best time to get people over to your side is when you face a common enemy. It is just like in the movies where all the good guys get together to bead the bad guys. It has always been the good versus Satan and this will never change. Work with your team to beat a client’s uncertainty and apprehension when it comes to signing up for your services or purchasing a product.

Social Testimonials

Just like customer testimonials are vital for a product or service, you can also sell yourself, your skills, and your knowledge to people through endorsements; they always sell. When a number of sources have good things to say about you, it increases your brand value and establishes that factor of trust and quality.

Staying committed, focused, keeping it real, reciprocating, and confirming suspicions go a long way in the realm of online marketing. You need to adopt a well-executed and professional approach to boost sales figures and conversion rates.

Encourage Dreams

Talk about the desired outcomes. What are the great goals people cherish and hold dear. What are the amazing benefits your product or service will eable?

Justify Failures

Let people know it ok to make mistakes. We all do it – it is human. By taking this pressure off them they will warm to you . A popular line is: ‘Have you made this mistake?” “It is NOT your fault….”

Allay Fears

Tell people they have nothing to worry about. Let them lower the guard and drop the barrriers. Comfort them and help them understand that the enviroment you are worksing within is a safe place.

Confirm Suspicions

Tell peopel it is natural to be sceptical. We all are. If they were not a little concerned then that would be unatural. Help them see that this normal reaction is ok and that you can help them where others can’t.

Fight the common enemy

People will side with you if you help them take on a common enemy. If you help them beat the ‘bad guy’ you can win together. Think about religion – it is the good guys versus the devil. Or health – the good guys versus ‘death’ etc… Help your client beat the enemy.

INFLUENCE Factors:

Authority

People look up to people who are authority figures. if you have abook you are an authority. Lots of forum posts, a busy blog etc… speaking engagements etc… These all help.

Social Proof

If a lot of other people say nice things about you then it is very powerful. You want to get testimonials. Endorsements sell.

Consistency and Commitment

If people can say they will do something they are more likeley to follow through. If you do what you say then you will build trust in others. be consistent in emails.

Liking

People follow people they like. if you are likeable you will sell more. fact!

Reciprocation

If you do something for someone (even give them something small for free) they will feel a need to repay the favor in kind. try it! Give something away on your site and watch the result.

In Conversion Rate Optimisation | Digital Marketing Strategy | How To

Beating the Competition as a Clickbank PPC Affiliate Marketer

With the number of new competitors entering the tough and constantly evolving game of Clickbank affiliate marketing each day, making good profits has become increasingly difficult.

There are innumerable courses that are currently available on PPC and affiliate marketing. They are primarily designed to educate and inform people about the underlying concepts using the Clickbank marketplace. With the entry of new people into the market, there is a proportionate increase in the costs of PPC and this reduces the profit margins. The recent round of affiliate training has enabled scores of new players to make their foray into the market.

The fact of the matter is that there are a few affiliate marketers who access all the important information to make the most of it. This adds to the already existing critical mass of the overall increase in the levels of competition akin to a ‘gold rush.’ The day is not too far away when even a local banker will be able to connect with ‘Clickbank’ stamped on your bank check.
With an increase in the costs of driving traffic, the only way to break even is by increasing the conversion rate to make profits. Statistics indicate that improving a pre-sell landing page by 2% can double your profits and this is the key going forward. Better conversion rates directly translate into staying ahead of the competition.

The best way is to learn from one’s own mistakes and the smarter way is to learn from the mistakes that others make. People who have tried their luck in this realm and lost everything are the best teachers and resources that you can learn from. Affiliate marketers whose advertising campaigns did not see the light of the day know the best ways to cut costs, decrease losses, and maximize profits from PPC affiliate marketing.

There are a few techniques that go a long way in choosing winning products. Learning techniques that result in high conversion by combining the best products with high-traffic and great keywords and winning landing pages is the way to go. This is how campaigns that get double digit CTR figures are created using high conversion rates tips and techniques.

In Conversion Rate Optimisation | Digital Marketing Strategy | How To

Draw Traffic and Establish an Online Authority through Podcasting

Technology constantly brings with it some pretty cool stuff and podcasting is definitely one of the most interesting concepts.

Equipment Involved

So, what is the best way to use a podcast for online marketing? Combining a WordPress site with a podcasting plugin is definitely the way to go. WordPress sites can be created in no time and there are popular podcasting plugins like TSG podcaster or Blubrry, the podcasting community that brings together the producers of podcasts, marketers and advertisers and virtually anyone who is on the lookout for great content that is produced independently. All the audio files can be recorded in the mp3 format using a free audio editor and recorder like Audacity that can then be transferred to a handy storage device like Amazon S3. To further improve the sound quality, using a high quality microphone is a good idea.

Podbean

While podcasts can also be easily integrated into blogs and websites where regular feeds can be set up through FriendFeed, for those of you who do not want to go through the hassle of creating multiple sites and blogs, a better alternative would be to use extremely simple podcast publishing solutions like Podbean where you can enter the keywords of your choice and create a channel. Using Podbean is the best way to pitch quality content and the best part is that it gives you that extra leverage by directing users and listeners back to your primary website. Ensure that there are multiple media points for your podcast.

iTunes

iTunes is huge and popular. There are millions of users across the globe who regularly subscribe for content using iTunes by transferring data to and from it and this is exactly how the content gets updated regularly. There is a podcast section in iTunes called ‘Making a podcast’ that gives you all the information that you need. The ‘How to Submit a Podcast’ feature contains a number of Frequently Asked Questions (FAQ) along with other information regarding technical specifications. Once you create the podcast, all you need to do is come up with a good graphic logo as well as a description that constitutes the feed. Just like any other form of advertising and internet marketing, the logo has to be visually appealing, so that people are immediately drawn to your podcast when they takea quick look at the iTunes podcast search results.

Syndication

Tweeting about the content and writing about it instead of simply leaving a podcast link in there is the way to go. Asking people to leave comments on your Facebook page and Youtube channel syndicates them further and popularizes the content. In addition, the comments are a keyword-rich source of SEO data and they also tell you which episodes are popular.

It is surprising how premium mp3 content that is recorded using one those handy and portable devices, when created and distributed across the internet, can open up many news channels for marketing and promotion that can be leveraged for maximum profits.

In Conversion Rate Optimisation | Digital Marketing Strategy | How To

Good Examples and Best Practices for Using ‘Call to Action’ Buttons

‘Call to Action’  as the term suggests, is one of the most popular elements of a webpage that entice, persuade, or engage a user to take an action. More often than not, these are incorporated into web pages as clickable buttons that either lead to another page with additional information (‘Learn More’) or take the user directly to a payment gateway (‘Buy Now’). There are a number of amazing design techniques that help draw user attention to these ‘Call to Action’  phrases and links.

Size

The size of this element in comparison with the other elements on the page clearly indicates its importance. The larger and the more prominent the button, the more important it is to the webpage. So, the size must be decided upon according to the importance of the button. For example, in the Lifetree Creative page below, the call to action button is 20% larger (in width) when compared with the  logo, which grabs user attention.

Placement

Placing these buttons in prominent sections, for example, right at the top of a webpage is known to result in higher landing page conversions.

At times, when there are multiple call to action buttons on the same page, the size of the target button versus the less important ones needs to be adjusted accordingly. For example, in the website below, asking users to sign up for the newsletter is more important that the ‘continue reading’  call to action button.

Positioning

Prominent positing of the call to action button in a distinguished area is one of the best ways to make it stand out on a webpage. On the  daily mile webpage below, the call to action is at a different level than the other page elements.

Center Placement

A call to action button right in the center of the webpage draws user attention by making all the other elements seem significantly smaller. In the PicsEngine webpage below, even though the call to action button has the same color as the page and the other page elements, it still stands out because of its placement right in the middle of the page.

Use of whitespace

The beauty of whitespace lies in its ability to make the call to action button stand out, especially on a cluttered webpage. This is clearly visible in IconDock’s webpage seen below.

Contrasting Colors

Using contrasting colors for the call to action button is important to distinguish it from the background and the other elements of the webpage that surround it.

In the example of Valley Creek Church above, the call to action button is in bright yellow and stands out against the grayscale image that even has an image on it.

The call to action buttons need to be designed, so they fit in seamlessly into the information architecture and web interfaces. Different prototypes using various designing techniques must be created to check which of buttons work the best.

In Conversion Rate Optimisation | Digital Marketing Strategy | How To

Tips and Techniques to Build User-Centric Websites

Focusing on the business objectives of your website at the cost of ignoring user experience and satisfaction is a big no-no. At the end of the day, a business can do well and a website can be successful only if the end users and customers are happy. Sometimes, website owners get obsessed with their ROI figures that they fail to align their goals with the needs and requirements of their users. While this strategy is best suited for a short period of time, it does not work in the long run.
Many businesses have paid a heavy price of ignoring user and client needs when they fail to see the bigger picture and develop a myopic view of their business and revenue goals. For example, ecommerce websites that promote purchasing only after the process of user registration drive prospects away. The goal of an online shopping portal is to allow customers to browse the inventory of products and provide them a reliable and trustworthy payment gateway, so they can buy whatever they like. User do not want to register for an account or sign up for a service and this leads to abandoned shopping carts and visiting another portal that has a much more hassle-free purchase process. The situation gets a lot worse due to the presence of social media where every user has the freedom to express their opinion about a product or service.
Unhappy Users

The computer systems manufacturer Dell tried to cut costs across the board and the first area to be hit badly was their customer support service. An unhappy user posted one article title ‘Dell lies. Dell sucks’ and that tarnished the image that the company took decades to build. Dell encountered major PR problems and their mistake cost them dearly.
Happy Users

On the other hand, happy users are people who are passionate about your company and your brand. They love your products and services because of the efforts that have gone into making your website user-friendly and user-centric and this engages the users. Users who have a positive experience will recommend your website to their friends; fill customer satisfaction surveys, and tweet and blog about your website. This is an indirect source of traffic that is immensely valuable because it is based on positive customer testimonials. These users even defend the brand when there are criticisms and negative opinions about it.

Usability testing ensures happy users and great returns. Earlier, people used to shy away from the idea thinking that it required specialized skills and a massive investment. However, the new-age concept of usability testing is a far cry from using expensive video surveillance, usability labs, and test subjects that meet a specific demographic profile to obtain data that is statistically relevant. Monthly user testing enhances user experience, boosts the percentage of returning visitors, reduces both development as well as running costs, and keeps the users happy and engaged.

The bottom line is to strike the right chord with the users using an appropriate tone of voice that is personal as well as professional and creating a website with a delightful design that helps you stand out from your competitors.

In Conversion Rate Optimisation | Digital Marketing Strategy | How To

Learning Step By Step

Is Step-by-step Training A Good Way To Learn?

The education memory expert Daniel Dobos is a specialist in advanced learning strategies and runs Mental Blank VCE where he conducts programs to help students get better results using his memory enhancing techniques. Since his programs always follow a linear fashion where students are guided in a step-by-step process, he was asked about the efficacy of this method when it came to improving the learning curve.

Does the step-by-step training process really work?

For example, when people look for information on an internet marketing product, they always ask and look for a step-by-step training process without knowing if it really works or not. Daniel Dobos feels that people need to be aware of what they want to learn and with the release of his new and latest product called ‘TrafficGrab,’ he decided it was time to help students optimize all the learning outcomes of the training that they attended. He spilt all his videos into three main categories; paid, free, and borrowed traffic. When he did this, people were able to get all the information that they were looking for using a minimal amount of effort in the process.

Creating good learning products

People always absorb only a part of the total product and this is why product creators need to ensure that they structure the product in such a way, so people find exactly what they are looking for, in the right sections of the product. Content creators need to make these products easier to understand and the correct approach that works well is not a step-by-step process, but breaking all the information into smaller data chunks and segments, so people can plunge head-on into the part that they feel would help them to the greatest extent.

Good information products always have a welcome video that gives users a snapshot of what they can expect from the whole program. Different customers use the product differently and it is always better to tell them which useful video sections to jump into by using either a table of contents or a transcription PDF. Video categorization according to topic to form smaller groups works well.

Other suggestions

Dan recommends using software called Enounce that speeds up videos for faster retention of information that also boosts accelerated learning. A multiplayer video display also makes learning a lot easier.

If there is no learning plan in mind and neither an outcome or goal, it becomes extremely tough to learn anything that useful. So, that is precisely the reason he considers diving into a learning concept in parts the best way to face all learning challenges and solve all learning problems. For example, the reason students learn faster through videos than textbooks is because viewing videos is a non-linear process that results in higher knowledge absorption and therefore, better results and quicker solutions. The bottom line is to understand the outcome or the result that people are seeking when they invest in products for quick learning and information.

In Conversion Rate Optimisation | Digital Marketing Strategy | How To

What is Organic SEO and Why is it Important for Your Website?

Organic SEO refers to the wide array of legitimate methods that are used by online entrepreneurs and marketers to optimize their website. ‘Web optimization’ helps online businesses rank higher on the Search Engine Result Pages (SERPs).Search engine results listings are free and websites listed in the organic search results do not suffer major changes in their ranking.

Professional organic SEO for search engine giants like Yahoo! and Google involves the use of techniques called White Hat SEO techniques. These techniques do not violate the search engine’s outlined terms and conditions. Using illegal ways of working around the system may generate a lot of web traffic initially. However, in the long run, your website may get blacklisted due to the use of spurious methods of increasing the visibility of your online business.

Once a website gets blacklisted, it becomes very difficult for the crawler to index that website and it may get barred from being displayed on the SERPs for months. Sticking to authentic methods is the way to go about the process of promoting your services and products online. Some of these methods include:Content OptimizationRelevant, informative and descriptive keywords and keyword phrases must be used in the content of the website.

High traffic keywords are important, but you must exercise prudence while using them. Keyword stuffing is a big no-no because it reduces the relevance of the content. Keyword densities are a lot less important when compared with how these keywords are sprinkled throughout the text.Link BuildingThe quality if the incoming links is crucial for website ranking.

There are many link exchange programs that are primarily geared towards helping you in the process of exchanging links with other popular and good websites. However, the process must be manual and not automated because automated link building never yields any results. TagsMeta tags like the ‘title’ and ‘description’ tags are keyword tags that help search engine categorize your site for the indexing process. You can also add tags to your images to promote your online business.

The importance of organic SEO:More trafficUsers tend to visit sites that have implemented organic SEO techniques. Google and Yahoo! search results are sorted according to their relevance. So, if your website is optimized using organic SEO, your online business will draw users to it, which in turn will help you expand your customer base. Trust factorIf you constantly update your website with relevant and informative content, it will reflect your business interests.

The online marketplace has place only for professionals who are interested in giving the users exactly what they are looking for. Content creation and updation is another essential element of organic SEO.Cost factorWebsites that show up on the SERPs have a high PageRank because the search engine likes them for their relevance. Paid online advertising neither comes cheap nor does it guarantee grabbing the top spot and retaining a good rank when compared with this method that has relatively low investment costs and greater credibility.For more information and tips on organic SEO, visit http://www.boostmyonlinebusiness.com

In Conversion Rate Optimisation | Digital Marketing Strategy | How To

Facebook Questions – Asking The Questions on Facebook

Facebook Questions

Almost every individual and business has a Facebook page today to communicate with friends,
professional contacts and customers. The social media giant recently expanded it Questions
feature that enables friends to both ask as well as answer each other’s questions. If a user
agrees to an answer, all they need to do is use a single click of a mouse and this will be
recorded. They also have an option to add a different response and as the list of responses
keeps growing, the most popular responses are also displayed.

facebook_questions-blog How to blog bloggin for money

facebook_questions-blog How to blog bloggin for money

Facebook Questions is not a mere question and answer application. It has a lot to offer, when
it comes to small businesses. For example, for people who are toying with the idea of changing
a specific product or a service that they use, they can use this application to seek their business
friends’ as well their followers’ opinions, ideas and suggestions. The responses are helpful as
they come from people who have similar needs and interests and the product also gives you
polling results that aid the process of quantifying and analyzing these responses. It is built along
the central theme of crowdsourcing that has immense potential and it is already being used
to gain a lot of insight into customer needs and wants. Questions will allow entrepreneurs to
transform boring and lengthy customer satisfaction surveys into a platform where only the
most important and really interesting questions are posted. The only downside is that Facebook
Questions limits the degree of freedom when it comes to asking customers certain questions.
In addition, the Facebook interface has its own limitations that need to be reworked to develop
more creative ways of interacting with clients and customers. There are no privacy settings
and all the questions and answers are visible to everyone who has an account. For an iota of of
privacy, users can ask their friends any questions they have and post it as a status update.

facebook_questions_blogging for profit, how to blog

Access to the entire Facebook community when you post questions guarantees a broad set of
answers that acts as a rich resource of information, knowledge and data across a wide array of
topics and subjects. Yahoo! Answers is also based on the same model of crowdsourcing. Though
it was limited to a few users initially to work on product features and design, with the recent
launch, the feature has been rolled out to all Facebook accounts. The feature is displayed right
above the News Feed and Profile pages and it can be shared just like photos, links, videos, and
status updates. Users can also follow a question and receive a notification whenever a new
answer is posted. The idea is to browse through different questions, explore new categories
and post answers to the questions that you would like to answer. This beta product is expected
to draw a lot of attention as it throws open instant access to a wider audience to answer all
your questions and the best part is that your friend’s response show up first and the answers
are filtered to ensure that they are relevant.

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