Ole ole ole ole not long now and the world will be captivated by the biggest sporting event which is held periodically every four years.
It’s a month of broken sleep, fingernails bitten back to bloody skin and office rivalries taking a turn for the worse as HR managers cringe.
For your business this is the perfect opportunity to get savvy with your marketing and treat the World Cup just like you would treat Christmas.
The opportunity to jump on the bandwagon and make some money…
11am Saturday on a beautiful Sydney morning. I find myself walking through a department store in the city looking for a new couch. Surprisingly many people are out on a day like today, you would expect them to be at the beach or at least in the sunshine. Touching leather, moving on and sitting on… Continue reading I caught my fiancé showrooming, what should I do?
You are wrong! A very important factor when you start getting serious about conversion rate optimisation for your website is understand what you did wrong to make them leave. The harsh reality is that 96% of your visitors are saying no to you every day. Let me set the scene (I love setting scenes): You… Continue reading What? You’re just going to stand there and watch them leave
You may have heard… Ecommerce sites for big retailers in Australia generally suck. When I say suck I mean big time. It’s like they throw a site together using corporate branding and say FU online customers you know who we are you better buy or your missing out. We know better. We know Australians are… Continue reading David Jones Online: Fixing Australia’s Big Online Retailers – One Retailer at a Time
There is no denying it, people love to be touched. I know it sounds creepy and I also know your probably thinking what the *** does this have to do with conversions. Let me set the scene: You have a super cool landing page and you know it converts. So the prospect that is filling… Continue reading Thank You, Touch Me Again
Internet marketers and online advertisers need to understand the importance of web testing before taking a plunge into web optimization and setting up advertising campaigns. Keep it simple Starting with a campaign that you can control or setting up a simple PPC landing page is a good way to approach the process of web testing.… Continue reading Use Web testing to generate profits and build confidence
Every B2B lead generation campaign is primarily geared towards getting valuable leads into the sales pipeline. Prospects are those who are interested in the product or service that you offer and the sales process involves convincing people who have little or no time to speak with them and convert them into prospects. With most businesses… Continue reading Tips to get more valuable leads into your sales pipeline
Facebook Exchange; a real-time bidding ad system where visitors to third-party websites will be shown real-time bid ads related to their web browsing based on their cookie data is currently being tested by Facebook and is to be launched shortly. With a view to improving the specificity of ads and making direct advertising more relevant,… Continue reading Facebook Exchange – Real Time Bidding Comes Alive On Facebook
Web professionals are well-known for their long working hours and in fact, this has become a culture nowadays. Most web professionals take great pride in their long working hours and talk about it as if it were a badge of honor. They either proudly claim to belong to the category of overworked people or they… Continue reading The Culture of Working Long Hours Has To Change
There has been a lot of discussion about the next major revision of the HTML standard that is still in the pipeline. HTML is also an integral part of all SEO efforts and with the widespread adoption of HTML5; search engines will be able to use a number of new elements to find those page… Continue reading The Potential Impact of HTML5 on Search Engine Optimization